Ch. 12-Services and Nonprofit Organization Marketing

Nonprofit organization is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment

Coca-cola foundation a non-profit organization was created in 1984. The Coca-Cola Foundation partners with nonprofit organizations worldwide that address community needs and priorities in a meaningful way. The Foundation supports programs that focus on one of the following four categories:

• Water Stewardship promotes access to clean water and sanitation, watershed protection in water-stressed regions, utilization of water, and water conservation.
• Healthy and Active Lifestyles supports physical activity and nutritional education programs, programs that motivate behavior modification, and programs that encourage lifestyle/behavioral changes.
• Community Recycling addresses litter abatement efforts, recovery and reuse, community recycling awareness, and research and innovation.
• Education focuses on scholarships, school drop-out prevention, access to education programs, and other education initiatives.