Advertising is promoting a product to the public through paid announcements. companies spends lots of money to promote their product or services.There are many types and ways of advertisements. For example advertising appeal happens to be one. Advertising appeal identifies a reason a person should buy a product. The Common forms of appeal is Profit, Health, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness. Part 2 of advertising is is executing the message that is being advertised. execution style consist of slice-of-life, Lifestyle, Spokesperson, fantasy, humorous, mood or image, musical and more. My Company uses many different types of advertising appeal but the most frequently used for appeal is admiration, fun and pleasure. coca-cola commercial catches attention using celebrities to promote their product. the execution style that is mainly used is slice of life, musical, mood or image. coca-cola depicts real life situation in slice of life for example like sitting on the train drinking a coca-cola or walking down the street or even sitting down with a group of friends enjoying a coke. coca-cola commercials in the 1970's used musicians to promote world peace using people of different races and background in the commercial singing a peaceful song. the media types used are television, internet, radio.
October 25, 2015
Ch. 16 - Advertising, Public Relations and Sales Promotion
Advertising is promoting a product to the public through paid announcements. companies spends lots of money to promote their product or services.There are many types and ways of advertisements. For example advertising appeal happens to be one. Advertising appeal identifies a reason a person should buy a product. The Common forms of appeal is Profit, Health, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness. Part 2 of advertising is is executing the message that is being advertised. execution style consist of slice-of-life, Lifestyle, Spokesperson, fantasy, humorous, mood or image, musical and more. My Company uses many different types of advertising appeal but the most frequently used for appeal is admiration, fun and pleasure. coca-cola commercial catches attention using celebrities to promote their product. the execution style that is mainly used is slice of life, musical, mood or image. coca-cola depicts real life situation in slice of life for example like sitting on the train drinking a coca-cola or walking down the street or even sitting down with a group of friends enjoying a coke. coca-cola commercials in the 1970's used musicians to promote world peace using people of different races and background in the commercial singing a peaceful song. the media types used are television, internet, radio.
October 19, 2015
Ch. 14 - Marketing Channels and Retailing
Marketing channel is a pathway of how products, communication of a product reaches a consumer. This is the process of the product reaching the seller from the manufacturer then to the consumer. The sellers in other words retailers are firms in the channel that sells directly to consumers. A product can take many routes before reaching a consumer, For example, Coca-Cola company uses direct channel and retail channel to connect with consumers. Direct channel is when a consumer can buy the product directly from the producer whereas, Retail channel the consumer will have to buy the product from the retailer store. Coca-Cola's many retailers would be grocery stores, supermarkets, restaurants, stadiums, fast food restaurants. These are places where the product goes to before directly reaching the consumer. The retail store named get deliveries from coca-cola almost everyday. This Eases the process
October 12, 2015
October 04, 2015
CH. 5- DEVELOPING A GLOBAL VISION
When developing a global vision, a company is acknowledge
the opportunities int the global market. a company must be aware of the threats that is faced from foreign competitors. Coca-Cola Company happens to be using a global target marketing which target markets internationally. Coca-cola is sold in over 200 countries in the world whether its manufactured there or not. Cuba And North Korea however happens to not import or export coca-cola due to the US Trade Embargo which prohibits change between the two countries.
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| Coca-cola in Burma, Pre Embargo |
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| Places Where Coca-Cola is sold |
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