Advertising is promoting a product to the public through paid announcements. companies spends lots of money to promote their product or services.There are many types and ways of advertisements. For example advertising appeal happens to be one. Advertising appeal identifies a reason a person should buy a product. The Common forms of appeal is Profit, Health, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness. Part 2 of advertising is is executing the message that is being advertised. execution style consist of slice-of-life, Lifestyle, Spokesperson, fantasy, humorous, mood or image, musical and more. My Company uses many different types of advertising appeal but the most frequently used for appeal is admiration, fun and pleasure. coca-cola commercial catches attention using celebrities to promote their product. the execution style that is mainly used is slice of life, musical, mood or image. coca-cola depicts real life situation in slice of life for example like sitting on the train drinking a coca-cola or walking down the street or even sitting down with a group of friends enjoying a coke. coca-cola commercials in the 1970's used musicians to promote world peace using people of different races and background in the commercial singing a peaceful song. the media types used are television, internet, radio.
October 25, 2015
Ch. 16 - Advertising, Public Relations and Sales Promotion
Advertising is promoting a product to the public through paid announcements. companies spends lots of money to promote their product or services.There are many types and ways of advertisements. For example advertising appeal happens to be one. Advertising appeal identifies a reason a person should buy a product. The Common forms of appeal is Profit, Health, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness. Part 2 of advertising is is executing the message that is being advertised. execution style consist of slice-of-life, Lifestyle, Spokesperson, fantasy, humorous, mood or image, musical and more. My Company uses many different types of advertising appeal but the most frequently used for appeal is admiration, fun and pleasure. coca-cola commercial catches attention using celebrities to promote their product. the execution style that is mainly used is slice of life, musical, mood or image. coca-cola depicts real life situation in slice of life for example like sitting on the train drinking a coca-cola or walking down the street or even sitting down with a group of friends enjoying a coke. coca-cola commercials in the 1970's used musicians to promote world peace using people of different races and background in the commercial singing a peaceful song. the media types used are television, internet, radio.
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