A market is a organization or people with needs or wants and the ability and willingness to buy. within in the market is a market segment which is a subgroup of people or organization sharing more than one characteristic that cause them to have similar product needs. within in the market segment is market segmentation which is the process of dividing a market into meaningful, similar, identifiable segments or groups. When Segmenting a market many factors come in play. for example like geographic factors and demographic factors. geographic factors relate to regions country of the world ,market size and climate. demographic factors relate to age, gender, income, ethnic background and family life cycle.
Coca-Cola is sold all over the world so there is no specific Geographic segmentation. One thing is the flavor of Coca-cola differs in different countries. For Demographic Segmentation Coca-cola does not really have a specified target. Coca-cola Is targeted to nearly all ages, gender, income and ethnic background.
Coca-Cola Positions its product as refreshing in thirst quenching. The product has been said to bring joy. the product is linked with having good time with friends and family and enjoying life. its also been marketed as a high quality drink.
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