Ch. 4 - The Marketing Environment

Many Companies are creating departments and product lines to target multicultural segment effectively. Coca-cola demands are from all different market type, ranging from hispanics, asian , and african-americans. coca-cola company is marketed in many countries that these ethnic groups resides. Coca-cola have companies that are located in China, Africa, Mexico and more. this makes it easier for the company when immigrants come to america and see a familiar brand that is usually bought back in their hometown.

Coca-cola in Africa

Coca-cola in japan

Ch. 18- Social Media and Marketing

businesses experiment onto social media to see a potential investment. The hope is that new customers. One of the most powerful ways to use social media is as a brand-building tool. There is nothing like social media when it comes to building a customer base. A few of the many trending social media right now is Facebook, google+, Twitter, Bing, Spotify, Tumblr. These websites creates many ways for company to grow and see what is going on in the marketplace at the time and also interaction with potential customers and current customers. When your followers become part of your company, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can enter into an ongoing dialog that can be more resourceful. Many people don’t realize that social media can be a leading way of success . When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site. Once there, you have the opportunity to inspire those visitors to take action by inviting them to explore their website. Not only does social media bring customers it also lets you get a view of your competitors customers ratings and reviews.

These are some of the social media that is used by big and small businesses use including Coca Cola.

Coca-Cola use twitter amongst many other social media to advertise and market the company’s goals upcoming product.  twitter is used more frequently to interact with current customers to gain feedback about their current products. They have spokesperson that represents them on social media websites who answers questions they have that ultimately gains trust with consumer.

Coca-Cola Social Media

Coca-Cola social media

Ch. 2 - Strategic Planning for Competitive Advantage

STRATEGIC PLANNING

Diversification is one strategic methods from Ansoff’s strategic opportunity matrix that is used by coca-cola. Ansoff’s matrix is one of many methods for developing alternatives which matches products with markets. Diversification strategy increases sales while introducing new products into new markets. Coca-cola is originally known for its famous soda Coca-Cola and coke. Over the years, the company has extended into other beverages, for example sprite, Fanta, Dasani, Fresca, TaB, Powerade, and VitaminWater. If you’re going for a more healthy drink Coca-Cola also offers simply orange, minute maid, Odwalla, Fuze, Honest Tea and Zico. That’s some of the advantages Coca-Cola has over other companies. They have different target market from the variety of drinks they offer, making them successful over the decades. A competitive advantage coca-cola has over many other company is, they sell their product in over 200+ countries.

Coca-Cola Mission Statement And History

“Delicious and Refreshing”

1886 May 8. Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo. The first newspaper ad appears announcing Coca‑Cola as a “Delicious and Refreshing Beverage.” 1887 Coupons are first used to promote Coca‑Cola. John Pemberton registers his “Coca‑Cola Syrup and Extract” label as a copyright with the U.S. Patent Office. 1888 Asa Candler begins to acquire personal control of the Coca‑Cola formula and patents from John Pemberton and his partners.

OUR MISSION

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

• To refresh the world...
• To inspire moments of optimism and happiness
• To create value and make a difference.

FOCUS ON THE MARKET

• Focus on needs of our consumers, customers and franchise partners
• Get out into the market and listen, observe and learn
• Possess a world view
• Focus on execution in the marketplace every day
• Be insatiably curious

WORK SMART

• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently

ACT LIKE OWNERS

• Be accountable for our actions and inactions
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better ways to solve problems
• Learn from our outcomes -- what worked and what didn’t

BE THE BRAND

• Inspire creativity, passion, optimism and fun