Ch. 2 - Strategic Planning for Competitive Advantage

STRATEGIC PLANNING

Diversification is one strategic methods from Ansoff’s strategic opportunity matrix that is used by coca-cola. Ansoff’s matrix is one of many methods for developing alternatives which matches products with markets. Diversification strategy increases sales while introducing new products into new markets. Coca-cola is originally known for its famous soda Coca-Cola and coke. Over the years, the company has extended into other beverages, for example sprite, Fanta, Dasani, Fresca, TaB, Powerade, and VitaminWater. If you’re going for a more healthy drink Coca-Cola also offers simply orange, minute maid, Odwalla, Fuze, Honest Tea and Zico. That’s some of the advantages Coca-Cola has over other companies. They have different target market from the variety of drinks they offer, making them successful over the decades. A competitive advantage coca-cola has over many other company is, they sell their product in over 200+ countries.