“Delicious and Refreshing”
1886
May 8. Coca‑Cola is created by
John S. Pemberton and served at
Jacobs’ Pharmacy. Nine drinks a
day are sold during this year.
Company accountant, Frank Robinson,
names the drink “Coca‑Cola,” and
thinking the two Cs would look well
in advertising, pens the famous
Spencerian script logo.
The first newspaper ad appears
announcing Coca‑Cola as a
“Delicious and Refreshing Beverage.”
1887
Coupons are first used to
promote Coca‑Cola.
John Pemberton registers his
“Coca‑Cola Syrup and Extract”
label as a copyright with the
U.S. Patent Office.
1888
Asa Candler begins to acquire
personal control of the Coca‑Cola
formula and patents from John
Pemberton and his partners.
OUR MISSION
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
- To refresh the world...
- To inspire moments of optimism and happiness
- To create value and make a difference.
FOCUS ON THE MARKET
- Focus on needs of our consumers, customers and franchise partners
- Get out into the market and listen, observe and learn
- Possess a world view
- Focus on execution in the marketplace every day
- Be insatiably curious
WORK SMART
- Act with urgency
- Remain responsive to change
- Have the courage to change course when needed
- Remain constructively discontent
- Work efficiently
ACT LIKE OWNERS
- Be accountable for our actions and inactions
- Steward system assets and focus on building value
- Reward our people for taking risks and finding better ways to solve problems
- Learn from our outcomes -- what worked and what didn’t
BE THE BRAND
- Inspire creativity, passion, optimism and fun
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