Ch. 16 - Advertising, Public Relations and Sales Promotion

Advertising is promoting a product to the public through paid announcements. companies spends lots of money to promote their product or services.There are many types and ways of advertisements. For example advertising appeal happens to be one. Advertising appeal identifies a reason a person should buy a product. The Common forms of appeal is Profit, Health, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness. Part 2 of advertising is is executing the message that is being advertised. execution style consist of slice-of-life, Lifestyle, Spokesperson, fantasy, humorous, mood or image, musical and more. My Company uses many different types of advertising appeal but the most frequently used for appeal is admiration, fun and pleasure. coca-cola commercial catches attention using celebrities to promote their product. the execution style that is mainly used is slice of life, musical, mood or image. coca-cola depicts real life situation in slice of life for example like sitting on the train drinking a coca-cola or walking down the street or even sitting down with a group of friends enjoying a coke. coca-cola commercials in the 1970's used musicians to promote world peace using people of different races and background in the commercial singing a peaceful song. the media types used are television, internet, radio.

Ch. 14 - Marketing Channels and Retailing

        Marketing channel is a pathway of how products, communication of a product reaches a consumer. This is the process of the product reaching the seller from the manufacturer  then to the consumer. The sellers in other words retailers are firms in the channel that sells directly to consumers. A product can take many routes before reaching a consumer, For example, Coca-Cola company uses direct channel and retail channel to connect with consumers. Direct channel is when a consumer can buy the product directly from the producer whereas, Retail channel the consumer will have to buy the product from the retailer store. Coca-Cola's many retailers would be grocery stores, supermarkets, restaurants, stadiums, fast food restaurants. These are places where the product goes to before directly reaching the consumer. The retail store named get deliveries from coca-cola almost everyday. This Eases the process

Ch. 6 - Consumer Decision Making

CH. 5- DEVELOPING A GLOBAL VISION

     When developing a global vision, a company is acknowledge

the opportunities int the global market. a company must be aware of the threats that is faced from foreign competitors. Coca-Cola Company happens to be using a global target marketing which target markets internationally. Coca-cola is sold in over 200 countries in the world whether its manufactured there or not. Cuba And North Korea however happens to not import or export coca-cola due to the US Trade Embargo which prohibits change between the two countries.

Coca-cola in Burma, Pre Embargo

Places Where Coca-Cola is sold

Ch. 4 - The Marketing Environment

Many Companies are creating departments and product lines to target multicultural segment effectively. Coca-cola demands are from all different market type, ranging from hispanics, asian , and african-americans. coca-cola company is marketed in many countries that these ethnic groups resides. Coca-cola have companies that are located in China, Africa, Mexico and more. this makes it easier for the company when immigrants come to america and see a familiar brand that is usually bought back in their hometown.

Coca-cola in Africa

Coca-cola in japan

Ch. 18- Social Media and Marketing

businesses experiment onto social media to see a potential investment. The hope is that new customers. One of the most powerful ways to use social media is as a brand-building tool. There is nothing like social media when it comes to building a customer base. A few of the many trending social media right now is Facebook, google+, Twitter, Bing, Spotify, Tumblr. These websites creates many ways for company to grow and see what is going on in the marketplace at the time and also interaction with potential customers and current customers. When your followers become part of your company, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can enter into an ongoing dialog that can be more resourceful. Many people don’t realize that social media can be a leading way of success . When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site. Once there, you have the opportunity to inspire those visitors to take action by inviting them to explore their website. Not only does social media bring customers it also lets you get a view of your competitors customers ratings and reviews.

These are some of the social media that is used by big and small businesses use including Coca Cola.

Coca-Cola use twitter amongst many other social media to advertise and market the company’s goals upcoming product.  twitter is used more frequently to interact with current customers to gain feedback about their current products. They have spokesperson that represents them on social media websites who answers questions they have that ultimately gains trust with consumer.

Coca-Cola Social Media

Coca-Cola social media

Ch. 2 - Strategic Planning for Competitive Advantage

STRATEGIC PLANNING

Diversification is one strategic methods from Ansoff’s strategic opportunity matrix that is used by coca-cola. Ansoff’s matrix is one of many methods for developing alternatives which matches products with markets. Diversification strategy increases sales while introducing new products into new markets. Coca-cola is originally known for its famous soda Coca-Cola and coke. Over the years, the company has extended into other beverages, for example sprite, Fanta, Dasani, Fresca, TaB, Powerade, and VitaminWater. If you’re going for a more healthy drink Coca-Cola also offers simply orange, minute maid, Odwalla, Fuze, Honest Tea and Zico. That’s some of the advantages Coca-Cola has over other companies. They have different target market from the variety of drinks they offer, making them successful over the decades. A competitive advantage coca-cola has over many other company is, they sell their product in over 200+ countries.